TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would require to transform a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little ordinary. He knows his tried-and-true recipe is mouthwatering, but he's yearning something more. He wants to grab attention in a world of sandwiches. T